Branding children's mental health
My role at Emerging Minds focused on refining the not-for-profit's visual identity
Based in the Marketing and Communications team, I serviced every corner of the organisation, blending strategy-fuelled graphics, creative flair, and design expertise. Along the way, I became the go-to for all things Emerging Minds brand, shaping the identity across platforms and initiatives.
Multidisciplinary design
My role navigated the design spectrum – from retouching staff photos and revamping the style guide to introducing custom icons and quirky character illustrations. I whipped up flyers, posters, themed social posts, and podcast collateral, all while developing templates in MS Office and Adobe Creative Suite, streamlining workflows for the 50+ employees.
I developed easy-to-use templates for Emerging Minds' social media accounts, designing engaging, accessible graphics that showcase the organisation's four eye-popping brand colours. Artwork spanned social platforms and orientations, featuring educational snippets, celebrations and promotions, created with a mix of in-house and stock material alongside custom-made characters.
Collaborating with the Reconciliation Action Committee, I crafted the Innovate Action Plan using vibrant First Nations artwork and brought the organisation's Reconciliation Tree to life – a team-engaging creation from our NAIDOC Week celebrations.
